At the ceremony traditionally held on the Day of Economic Propagandists, the Association for the Market Communications of Serbia (UEPS) awarded the prestigious Lifetime Achievement Award to Srdjan Saper.
The jury took into account the practical and theoretical creativity of Srdjan Saper in all spheres of communication, his contribution to the development of advertising in our country as well as his significant contribution to the development of the UEPS.
The Lifetime Achievement Award was given to Srdjan Saper by the celebrated film director Misa Radivojevic.
Receiving the award Srdjan Saper pointed out that the award had special significance because it is awarded by a panel of previous winners, who were the founders of modern advertising in Serbia, adding: "When I look back at nearly 30 years spent in marketing, and although I have always worked with the best, from Dragan Sakan to Boris and Tucko, I remember the most young, creative people, who make me feel young, and specifically their positive energy which has forced me to give my best in this work. Thanks to this kind of teamwork we have managed to win this world famous award, and without false modesty, by creating brands for our customers, we have turned our agency into a brand. The knowledge and creativity of my team is what I am most proud of and it is a guarantee that they will always be able to make a significant contribution to our profession and our society."
For 25 years Srdjan Saper has been developing the profession, creating international and local brands and promoting Serbia. Through his engagement he has become one of the most significant figures in the development of the profession in Serbia and the region.
He worked as a creative director and director at Saatchi & Saatchi, Ogilvy & Mather and Idols & Friends agencies, and cooperated as a composer and screenwriter on numerous projects. In 1995 he established the Idols & Friends agency. Two years later he signed a contract with McCann Erickson agency and then established the namesake marketing agency in Belgrade and Skopje. Currently he heads the McCann Group, one of the leading communication systems in south-eastern Europe, with several specialized agencies in five countries.
Agencies from the McCann Group have received numerous international and national awards and recognition, and are the only ones in the region with major world awards in advertising: the Gold and Bronze Lions.
Srdjan Saper has been active in the cultural and social life of Serbia. He is the chairman of the Board of the Belgrade Philharmonic, vice president of Serbian Association of Managers, a member of the International Advertising Association and the American Chamber of Commerce (AmCham).
For many years Saper has been providing support to many humanitarian organizations in Serbia and the region.
At the same ceremony in addition to the Lifetime Achievement Awards the annual UEPS awards were given for achievements in the field of marketing communications. McCann Group agencies won fifteen awards at this year's event, of which seven were first places in several categories.
Laws on public information and broadcasting are due in spring
New laws on public information and broadcasting should be completed in the spring, but their adoption will depend on the forthcoming parliamentary elections, said the State Secretary in the Ministry of Culture, Information and Information Society, Dragana Milicevic-Milutinovic.
At the Press Media Summit the Secretary said she expected the text of the law would be completed in spring 2012. She said it was planned to pass the Law on Public Information first, and that preparations were underway to form a working group for the drafting of the law. She added that the law would contain the best long-term solutions and would not be detrimental to the media.
Development of the Broadcasting Act is being finalized, but it will be adopted after the Law on Public information is passed.
Editor of magazine Vreme, Dragoljub Zarkovic, said that whoever predicted "death" of the print media was wrong and that they would find a way to harness modern technology in printing and publishing. He said that this would contribute to the development of media and modern technologies would not "kill" them. The future of print media, as he said, depends on the answers to the questions: Why something is happening? And in whose interest?
"Newspapers should explain events rather than report on them", Zarkovic said, adding that the future of print media was just beginning and that they were capable of using technical innovations in the best possible way.
The president of the Media Association and editor of Blic, Veselin Simonovic, said that nothing had changed in the print media over the previous year, except that it had become even more lawless. He said that the market had collapsed and become chaotic, but all print media in Serbia had survived.
Simonovic added that there had been more NGO attacks on the media because NGOs didn't recognize media as partners, but blamed them as soon as their donations were cancelled. The same NGO sector, Simonovic said, had become important thanks to the media which had been promoting it.
"We were allies in the fight against corruption and lawlessness, but we managed to build a legal state" he said, adding that there were corrupt journalists and editors, but that most corruption was in the NGO sector, which should leave the media alone.
Executive Director of the European Association of Newspapers, Francine Cunningham, said that newspaper editors and publishers in Europe were creative and innovative and that newspapers were not dead. She said it was encouraging that one in three citizens of the European Union, read newspapers and added that newspaper publishing was not an industry of the past but of the future.
Nestlé has officially taken over the Centroproizvod cooking range (spices, seasonings, soups and dressings), confectionery products (table spreads and chocolate) and beverages (chocolate drinks and tea). Nestlé's existing product portfolio in Serbia (Nescafe, Thomy, Maggi, Nesquik, Kitkat and Nestle ice cream), will be richer for the Začin C and other Centroproizvod brands.
Through the acquisition of a portion of Centroproizvod, Nestlé has strengthened its regional position. Our goal is to maintain the good reputation Centroproizvod has built over the years. It is planned that the Surčin factory will continue producing all the brands that enjoy a high consumer confidence, and will also start to produce some Nestlé products currently imported - said Marko Travalji, Chairman of the Nestle Adriatic Managing Board.
*source: magazine Market, issue: 66, December 2011
Sale of Mercator to Agrokor Postponed, December 21, 2011, Ljubljana
Croatian concern Agrokor was due to sign a contract for the purchase of Mercator today, but the acquisition of the leading Slovenian retail chain has been postponed.
The supervisory boards of the Mercator sellers are not unanimous on the issue of the acquisition of Agrokor: the supervisory board of the New Credit Bank Maribor decided to sell to Agrokor 5.24 percent of its stake in Mercator, the supervisory board of the New Ljubljana Bank (10.57 percent) postponed the decision, and the supervisory board of Lasko brewery (23.34 percent) will decide on the sale on Friday. Today a bid was received from Eaton Capital from Las Vegas for the acquisition of Lasko brewery, HRT (Croatian Radio-television) reported. Although the leaders of the brewery have already given their consent to Agrokor, they do not want to risk any legal consequences.
In this way one of the largest acquisitions by a Croatian company outside the country has been postponed. Agrokor, supported by international partners, was to sign a purchase contract today, and they are willing to give 832 million euros or 221 euros per share for Merkator. They have committed not to lay off workers, nor to financially burden Mercator and to make sure contracts with suppliers are valid at least three more years and the Mercator brand based in Ljubljana survives at least for another five years.
Slovenian grocery retailer Mercator has met all legal conditions for the lease of 63 retail outlets from local company Drvopromet in Bosnia and Herzegovina. The DP Marketi stores, which are located in Sarajevo and other cities in Bosnia, have a combined retail area of more than 24,000 square metres, Mercator BH said in a statement. Mercator has invested USD106 million in Bosnia so far, which demonstrates the company's continued commitment to the development of the country's economy, according to Stanka Curovic, who is in charge of Mercator's business in South Eastern Europe.
MK Group company has purchased an additional 5.24 percent of Carnex capital through a takeover bid and now owns a 98.16 percent of shares of the meat company from Vrbas, the company said.
To acquire 85,589 or 5.24% of the shares, MK Group paid about 200 million dinars. Shareholders who owned Carnex shares, accepted the offer of 2,325 dinars per share.
This overwhelmingly positive response, where 74 percent of the remaining shareholders accepted to sell their shares at the offered price of 2,325 dinars per share shows they were satisfied with the offer and takeover conditions. By comparison, the day before announcing the MK Group's intent to take over Carnex shares, the share price on the stock exchange was 1,680 dinars - announced the PR of MK Group, adding that in May 2009 the price of Carnex shares was 695 dinars per share.
MK Group announced the takeover bid for Carnex together with the broker M&V Investments, Carnex holding from Vrbas and Asmor Carnex Limited from the Cayman Islands, with which it owns 92.92 percent of the shares of the Vrbas meat company. Currently, according to the BSE, this company employs about two thousand employees and is worth around 36.5 million euros.
MK Group company is strategically oriented towards agricultural production and the food industry, taking into account the growing demand for food and food products. Carnex fits into the existing manufacturing activities of MK Group, where the synergetic effect is expected to secure the continuation of good positioning of this renowned brand in the domestic market and breakthrough of Carnex products into the European and global framework, which will further affect the adjustment of production to the highest standards in food industry.
Ljubljana – The management of Slovenian retailer Merkator have decided to drop out of the bidding for the take over of Pivara Lasko, because of uncontrollable risk.
Merkator said that the reason for dropping out was the great risk that this operation represented to Merkator, referring to conditions Pivara Lasko shareholders made to Merkator at the shareholders assembly.
Specifically, shareholders demanded that the recapitalization of Pivara Lasko should be made by the distribution of new shares with a doubling of the capital.
Merkator said that they were ready to pay 19 Euros for share, while shareholders demanded 34 Euros.
Currently, the price of Pivara Lasko’s shares on the Ljubljana stock market is around 10 Euros.
Most of the Slovenian business analysts believe that Merkator’s announcement that they will take over PL was aimed at preventing Agrokor from taking over Merkator.
Slovenian media to introduce subscriptions to Internet content
Slovenia follows Slovakia in the media project for income generation by introducing subscriptions for access to websites.
In May, all major Slovak newspapers supported common subscription and offered unlimited access to exclusive content in a project known as the Piano, for the fee of 2.9 euros per month.
Slovak company Piano Media said that the trial period in Slovenia began on January 16 with the participation of the eight largest publishers, including the biggest daily newspaper Delo. Users will be required to pay 4.89 euros per month.
Piano Media announced that this project had achieved success in Slovakia and was planning to expand it to at least three countries in this coming year.
In 2012, department stores, airlines, hotels, theme parks, museums, if not entire cities and nations around the world will roll out the red carpet for the new emperors, showering Chinese visitors and customers with tailored services and perks, and in general, lavish attention and respect.
2. DIY HEALTH
Expect to see consumers take advantage of new technologies and apps to discreetly and continuously track, manage and be alerted to, any changes in their personal health.
In 2012, not only will consumers continue to hunt for deals and discounts, but they will do so with relish if not pride. Deals are now about more than just saving money: it’s the thrill, the pursuit, the control, and the perceived smartness, and thus a source of status too.
Brands will increasingly take back all of their products for recycling (sometimes forced by new legislation), and recycle them responsibly and innovatively.
Will coins and notes completely disappear in 2012? No. But a cashless future is (finally) upon us, as major players such as MasterCard and Google work to build a whole new eco-system of payments, rewards and offers around new mobile technologies.
6. BOTTOM OF THE URBAN PYRAMID
The majority of consumers live in cities, yet in much of the world city life is chaotic, cramped and often none too pleasant. However at the same time, the creativity and vibrancy of these aspiring consumers, means that the global opportunities for brands which cater to the hundreds of millions of lower-income CITYSUMERS are unprecedented.
7. IDLE SOURCING
Anything that makes it downright simple- if not completely effortless- for consumers to contribute to something will be more popular than ever in 2012. Unlocked by the spread of ever smarter sensors in mobile phones, people will not only be able but increasingly willing, to broadcast information about where and what they are doing, to help improve products and services.
Why to consumers, brands that behave more humanly, including exposing their flaws, will be awesome.
9. SCREEN CULTURE
Thanks to the continued explosion of touchscreen smartphones, tablets, and the 'cloud', 2012 will see a SCREEN CULTURE that is not only more pervasive, but more personal, more immersive and more interactive than ever.
It’s never been easier for savvy consumers to resell or trade in past purchases, and unlock the value in their current possessions. In 2012, ‘trading in’ is the new buying.
11. EMERGING MATURIALISM
While cultural differences will continue to shape consumer desires, middle-class and/or younger consumers in almost every market will embrace brands that push the boundaries. Expect frank, risqué or non-corporate products, services and campaigns from emerging markets to be on the rise in 2012.
12. POINT & KNOW
Consumers are used to being able to find out just about anything that’s online or text-based, but 2012 will see instant visual information gratification brought into the real and visual world with objects and even people.
Source: www.trendwatching.com. One of the world's leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide in 9 languages.
Increased demand for search specialists
Sixty-eight percent of WFA members plan to centralise more of their search spend over the next 12 months, according to a survey carried out by The World Federation of Advertisers (WFA).
The survey, which looks at how some of the world’s biggest advertisers organise, budget and remunerate paid search, showed that WFA members have and are making notable changes to the way in which they approach search marketing.
The number of respondents working with a single international specialist search agency has doubled to 23% from 2009. Furthermore, 26% work with a single international digital agency network, up 17% from 2009. Thirty-nine percent work with specialist search agencies locally, in at least one country. Zero respondents manage search internally, down from 6% in 2009. Fifty-five percent of respondents still use their media agencies for paid search locally or globally.
Other findings from the survey showed that 66% of WFA members are failing to dedicate any of their budget to mobile search and 44% to social search.
The majority of respondents use KPIs to assess success, with the most popular being click-through (71%) and average cost-per-click (65%), followed by cost-per-conversation (52%), conversion rate (48%) and sales (19%).
“Paid search is a powerful platform for brands and 84% of those surveyed plan to increase spend in this area,” says WFA managing director Stephan Loerke. “However it could be even more effective for WFA members if there was greater transparency and clarity among media owners and agency suppliers.”
Check out Mediacom Denmark head of search Kent Madsen's view on how search is acquiring a much wider role in the landscape here. Jenni Baker, London
*souce: M&M Shortcut, 16.01.2012
Facebook dominates global internet usage
One in five minutes spent online across the globe in October 2011 was spent on social networking sites, according to Comscore.
According to the report, It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed, social networks now reach 82% of the world’s internet population, representing 1.2 billion users across the globe.
During October alone, Facebook reached more than half (55%) of the world’s global audience, accounting for one in every seven minutes spent online and three in every four social networking minutes.
Microblogging sites are beginning to make their mark worldwide, with rapid adoption levels. Twitter reached one in 10 internet users, up 59% over the past year. China’s Sina Weibo grew 181% to rank as the tenth largest social network in October, while Tumblr grew 172%.
Israel was the most engaged social networking market, with more than 11 hours spent on social networks during the month. Argentina ranked second with 10.7 hours, followed by Russia (10.4 hours), Turkey (10.2 hours) and Chile (9.8 hours). The Philippines (8.7 hours), Colombia (8.5 hours), Peru (8.3 hours), Venezuela (7.9 hours) and Canada (7.7 hours) round-out the top 10.
“The emergence and widespread global adoption of social networks has vastly influenced human interaction on an individual, community and larger societal level, and underscores the convergence of the online and offline worlds,” says Comscore chief marketing officer and executive vice-president of global development Linda Boland Abraham. “Regardless of geography, social networks are weaving themselves ever more intricately into the fabric of the digital experience, opening a world of new opportunity for business and technology.” Jenni Baker, London
*izvor: M&M Shortcut, 09.01.2012
Consumers still gloomy in Europe
BRUSSELS: Consumer and business confidence continues to decline in Europe, reflecting the economic troubles facing much of the region.
The European Union's regular barometer of popular sentiment stood at –21.1 points in December 2011, compared with the score of –20.4 points registered during November.
"Confidence has been ebbing away for some time now and there's no reason to suppose economic confidence is going to turn up any time soon," Peter Dixon, an economist at Commerzbank, told Bloomberg.
"Depending on how deep the recession ends up being we could see further dramatic declines," he added. "People aren't spending and trade is drying up. It's a pretty dismal outlook."
Across both the industry and public panels, figures fell by five points in Poland, 4.6 points in Italy, 1.3 points in Spain and a more restricted 0.5 points in the UK.
France delivered a modest 0.1 increase on the same metric, standing at 0.8 points for the Netherlands and exactly one point in Germany, the only nation currently above its long-term average.
Expectations among manufacturers remained flat, while the services sector logged a contraction of 1.2 points in the EU. Financial services firms also witnessed a 2.5 point decrease, but retailers saw a 2.7 point improvement month on month.
Over the entire EU, the combined industry and popular index slipped from 92.8 points to precisely 92 points month on month.
This can be measured against a slide from 93.8 points to 93.3 points in the Eurozone.
Such ratings constituted the worst total for over a year, but still came in comfortably ahead of the 69.6 points posted in March 2009, the lowest returns on record.
"December's fall in Eurozone economic sentiment ... confirm that the Eurozone economy is in a very bad state," said Jennifer McKeown, European economist for Capital Economics.
"We expect a fall in GDP of about 1% this year and an even sharper decline in 2013."
Data sourced from Wall Street Journal/Bloomberg; additional content by Warc staff, 9 January 2012