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    UM REVEALS RESULTS OF THE WAVE 9 GLOBAL RESEARCH INTO HABITS OF SOCIAL MEDIA USERS

      Wave 9: The Meaning of Moments represents the behavior of active internet users based on 60 billion user interactions, in a survey of 52.000 people in 78 countries around the world   Global agency network UM has announced the results of the ninth annual survey on the habits of users of social media – Wave 9.

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    Pitch Academy held for the regional strategic teams of UM media agencies

    As part of the Pitch Academy, representatives of IPG Mediabrands network held a training in Belgrade for regional teams of UM agencies. The training program was led by Howard Nead, Chief Growth Officer at IPG Mediabrands and Stefan Burford, Chief Strategy Officer at IPG Mediabrands, who both significantly contributed to development of strategic and

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    Despite many predicted demise, TV is still very much alive in the digital age

    It’s been more than 10 years since the professional public in our region started asking of TV is really dead By: Vedran Vereš, Client Service Director, UM Zagreb & UM Ljubljana If we consider that approximately 50% of Croatia’s adspend in media goes to TV (source: HURA Adex), we can safely say that this dead man

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    Katarina Kostić: If you thought the media are boring, think again

    The theme of this year’s Vivaldi Forum is CHANGE Winter Vivaldi CMO & CCO Forum, which will be held on Mokra Gora from 1 to 3 December, will bring together experts from the fields of marketing, communications, media and related industries in order to exchange experiences and improve this industry in Serbia, but also in

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    Biljana Kolaković: A formula for earning trust

    We read and interpret data and use it to recognise which motional moments are important in the life of a consumer. Interview with Biljana Kolaković, Regional Managing Director at UM, for Diplomacy&Commerce magazine’s Secret Formula of Communication insertation Universal Media (UM) believes that the job of a 21st-century media agency is to tell a story about

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    I&F McCann Groupa exchanging experiences at Winter Vivaldi CMO & CCO Forum

    The theme of this year’s Vivaldi Forum is CHANGE Winter Vivaldi CMO & CCO Forum, which will be held on Mokra Gora from 1 to 3 December, will bring together experts from the fields of marketing, communications, media and related industries in order to exchange experiences and improve this industry in Serbia, but also in

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    I&F McCann Groupa most successful agency network at the BalCannes Review

    At the regional review of the best campaign, the BalCannes agencies that operate within the I&F McCann Groupa had the most campaigns, six in the top 25 projects.   The jury of journalists for the first time awarded the prize for the best project campaign to Lav popcorn campaign made by McCann Belgrade. “The award for

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    Story of a Good Mobile App

    As mobile technology progresses by the day, and mobile apps offer a variety of options for improving operations, brands are trying to follow the trends and communicate with their customers in this way, by offering relevant information, knowledge and experience. If we bear in mind that attracting new consumers of certain goods or services

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    Strengthening of UM agency’s regional teams

    Leading media agency in SEE is strengthening its organizational structure UM, the leading media agency across Southeastern Europe operating as part of I&F McCann Grupa, has strengthen its organizational structure, in order to further develop its services,  teams and optimize business operations that will provide stronger support for clients.  With the further development of its

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    Effie Winner Spotlight: Ožujsko & UM Zagreb, “Dijalekti”

    Although Zagrebačka Pivovara’s (Zagreb Brewery) Ožujsko beer was already the category leader in Croatia, the beer market had been steadily declining in recent years. Facing increasing competition, Ožujsko needed to strengthen its brand leadership among consumers and help reverse the decline of the core beer segment in the country. Ožujsko worked with BBDO Zagreb, the

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